Title: Snack and Beverage Recognition and Consumption Behaviour Among Children in Two Primary Schools
Authors: Nongnuch Jaichuen, Payao Phonsuk, Sirinya Phulkerd and Thaksaphon Thamarangsi
Issue Date: 29 - 30 September 2011
Publisher: Food and Nutrition Policy for Health Promotion Program (FHP)
Abstract
Background : Snacks, fast food and sugar-sweetened drinks are the most advertised on television in Thailand, for example in 2009, McDonald’s spending on fast food TV advertisement was 95% of total advertising expenditure. In addition, these are the top ten most commonly consumed light meals among Thai children. There are no prior studies examining relationships between recognition of the advertised food and drink and eating behaviour among Thai primary school children. There is strong evidence that advertisement, particularly on TV, influences the food and drink preferences of children ages 2–11 years.
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